ClickBank Case Study: Update #2

Posted by Dan under Marketing
January 30th, 2010

So if you’re following my little ClickBank case study, here’s another small update for you. So as you know I got bored of SEO pretty quickly (I’ll learn it properly soon I swear) and since I got 1 sale from SEO, I decided to pour that money back in and put a bit of PPC power in to this project. I’ve made a small campaign on Yahoo and targeted 2 different products in the search results. Here’s what todays end looks like;



Not bad, so far ClickBank has returned $39.99 and I’ve spent just over $20, giving me almost double my money. Not bad to say I’ve been out of the affiliate marketing game a LONG time now and I’ve never profited from ClickBank.

I’m quite embarrassed to say since this was just a quick throwaway case study, I haven’t used any tracking so god knows what keywords from what ad group got me a sale but I kinda wish I’d used tracking now. Schoolboy error. Expect a post on why tracking is key soon! Needless to say tomorrow I’ll get some tracking in place so I can tweak this bad boy to give me some more sales, if it remains consistent I’ll consider split testing the campaign by running it on both Yahoo and Google to see which gives me the best ROI.

Stay tuned!


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